I appreciate your analysis, definitely helps make sense of this, especially from a business perspective. I agree with Chris Z’s take on this too.
I’d also love to see an authentic punk trail brand emerge, Satisfy just isn’t. Nowhere close. A DIY ethos and accessibility are central to punk, and in that regard Terignota and Open Fuel are way closer than Satisfy. Sure, on the surface it may not look like it with the colors and designs etc. but the authentic DYI origins of the brands, the accessibility and so on remind me way more of a punk ethos than Satisfy. In fact, Terignota and Open Fuel kind of remind me of legendary PNW garage punk band Dead Moon mastering and cutting their own vinyl records on their own vintage lathe. As real as it gets.
But to each their own. I did like seeing Satisfy sponsor Molly Seidel, that was cool.
Thanks for these comments. I'm glad to see that other brands like Open Fuel and Terignota are resonating with others as they are with me. And thanks for sharing about Dead Moon! Cutting and mastering their own vinyl is as DIY as it gets.
I (maybe begrudgingly) agree that this likely won't prevent the shoes from selling out...but I'm curious to see what longer term damage will be done by the entitled/whiny responses from a lot of people involved with Satisfy.
Very good analysis on that "middle" segment of brands. IMO Mount2Coast has been the funnest growth to watch, especially since it's almost purely product driven
Yeah, I agree that the event itself didn't bother me nearly as much as some of the responses to the backlash to the event (can't we all just get along and enjoy running?). Satisfy has previously done a good job (imo) of creating something exclusive, but making it feel like anyone can join if they vibe with it. For example, see their global LSD runs.
M2C proves that if you make a really good product, the people will come. The H1 is one of my favorite shoes ever and has proven itself across many distances (I wore them for Black Canyon 100K).
It's actually kinda wild to compare these two brands in a single comment, considering if there was a M2C x adidas collab, I'd actually be quite intrigued.
Nice review but both lose ground from where they started and using the word CRINGE lets them off the hook. I may or may not have used that as a title for my article last week. Seriously though, great writing 🎯
Thank you! I also just read your post and really enjoyed it. It's important for the broader running community to write and add context to events like this. It'll be interesting to see if the feedback changes anything, as well as how this collab plays out for each brand.
I always appreciate your writing, analysis and perspective. I do wonder why you usually don’t mention rabbit (@runinrabbit) when you talk about the players in the industry? It would have seemed natural to include them among those mentioned in this particular article.
Thank you. That's a fair callout and I promise it's not intentional. I love rabbit! I will be sure to keep them in mind in future articles when giving examples :)
I appreciate your analysis, definitely helps make sense of this, especially from a business perspective. I agree with Chris Z’s take on this too.
I’d also love to see an authentic punk trail brand emerge, Satisfy just isn’t. Nowhere close. A DIY ethos and accessibility are central to punk, and in that regard Terignota and Open Fuel are way closer than Satisfy. Sure, on the surface it may not look like it with the colors and designs etc. but the authentic DYI origins of the brands, the accessibility and so on remind me way more of a punk ethos than Satisfy. In fact, Terignota and Open Fuel kind of remind me of legendary PNW garage punk band Dead Moon mastering and cutting their own vinyl records on their own vintage lathe. As real as it gets.
But to each their own. I did like seeing Satisfy sponsor Molly Seidel, that was cool.
Thanks for these comments. I'm glad to see that other brands like Open Fuel and Terignota are resonating with others as they are with me. And thanks for sharing about Dead Moon! Cutting and mastering their own vinyl is as DIY as it gets.
I (maybe begrudgingly) agree that this likely won't prevent the shoes from selling out...but I'm curious to see what longer term damage will be done by the entitled/whiny responses from a lot of people involved with Satisfy.
Very good analysis on that "middle" segment of brands. IMO Mount2Coast has been the funnest growth to watch, especially since it's almost purely product driven
Yeah, I agree that the event itself didn't bother me nearly as much as some of the responses to the backlash to the event (can't we all just get along and enjoy running?). Satisfy has previously done a good job (imo) of creating something exclusive, but making it feel like anyone can join if they vibe with it. For example, see their global LSD runs.
M2C proves that if you make a really good product, the people will come. The H1 is one of my favorite shoes ever and has proven itself across many distances (I wore them for Black Canyon 100K).
It's actually kinda wild to compare these two brands in a single comment, considering if there was a M2C x adidas collab, I'd actually be quite intrigued.
Hopefully, one day, Notes Running makes it onto the insurgents' list.
🤝 It's crazy you say that, because I am wearing my Notes Running shirt today :)
Wow 🥹🥹🥹 life is good
Thanks for the mention Seth!
Nice review but both lose ground from where they started and using the word CRINGE lets them off the hook. I may or may not have used that as a title for my article last week. Seriously though, great writing 🎯
Thank you! I also just read your post and really enjoyed it. It's important for the broader running community to write and add context to events like this. It'll be interesting to see if the feedback changes anything, as well as how this collab plays out for each brand.
Hope it gives people pause when structure events or engage in running or the world at large
I always appreciate your writing, analysis and perspective. I do wonder why you usually don’t mention rabbit (@runinrabbit) when you talk about the players in the industry? It would have seemed natural to include them among those mentioned in this particular article.
Thank you. That's a fair callout and I promise it's not intentional. I love rabbit! I will be sure to keep them in mind in future articles when giving examples :)
thanks for the shoutout!